Sports Management (SPT)

SPT 461      PRINCIPLES OF SPORTS, RECREATION, AND WELLNESS MANAGEMENT      Credits: 3

This course offers a systematic study of the foundational principles of management in Sports, Recreation, and Wellness Programs. Students will develop an understanding of administrative philosophy, management principles, and issues as they relate to the various elements of education, sports, recreation, and fitness program management.

SPT 462      SPORTS, RECREATION, AND WELLNESS MARKETING      Credits: 3

This course examines the challenges of attracting and retaining sports, recreation, and wellness consumers in a growing $430B industry. It surveys the current state of marketing practices and innovative future strategies and tactics. Students study the specific set of challenges and opportunities facing sports, recreation and wellness organizations, and then apply these concepts to their own final project, in which they develop a strategic marketing plan for an existing sports, recreation, and/or wellness organization.

SPT 463      SPORTS, RECREATION, AND WELLNESS FINANCING AND SPONSORSHIP      Credits: 3

This course presents an in depth study and overview of financing, fundraising skills and methods used to fund the operations of sports, recreation, and wellness enterprises. An emphasis is placed on developing realistic objectives and workable solutions for various market environments. Students will study business models that support the activities and products in sports, recreation, and wellness organizations understanding how to finance and monetize these activities and products and how to create sustainable revenue streams.

SPT 464      LEGAL AND ETHICAL ISSUES IN SPORTS, RECREATION, AND WELLNESS MANAGEMENT      Credits: 3

This course presents the influential role that law plays in professional and amateur sports. The course emphasizes the legal aspects sports agency, recreational, and wellness risk management and mitigation. Topics include commercial interests of professional leagues and teams; marketing interests and rights of athletes; and the opportunities and limits of commercialization within amateur sports. The course also examines the ethics of modern day sports-related industry and how behavior, events, and attitude affect the industry growth.
Prerequisites: BA 352 with a C or higher.